Whole Earth will support Team GB’s athletes in their preparation for Paris 2024 and show the nation how peanut butter can be a delicious and nutritious part of a healthy and active lifestyle.

When training for such an event, athletes know consistency is key. The same applies to our digital colour management systems, designed to cater to the unique needs of individual print vendors and those who handle shared print orders for higher volume orders and procurement contingency planning. Our meticulous colour management extends across complex product ranges, which use a variety of packaging formats, materials, and print processes.

It doesn’t stop there. Aire employs the same intensely accurate and colour-managed approach to the digital shelf. This includes adapting designs, typically printed using CMYK and special coloured inks such as brand-specific colours, spot colours, Pantone colours, or hybrid colour sets, to the world of digital RGB colour. Your brand will appear consistent and accurate, without exception, not only on the shelf but also online.

So, whether you’re aiming for an ace, perfecting that routine, or striving for the gold, Whole Earth peanut butter will keep you on the same consistent path to achieve your goals.

A big thank you to the Ecotone UK team, and good luck to all the athletes representing Team GB!