Meal times with babies can be challenging. One minute, they love what you give them and the next, it’s on the floor.

Whilst we can’t control those unpredictable little appetites, we did ensure that Baby Gourmet Foods new brand launch was anything but inconsistent! As adaptive design specialists, we focus on seamlessly transitioning the ‘big idea’ from creative to production. Aire ensured brand integrity was preserved throughout the rollout process, allowing the production team to focus solely on the technicalities of the file, ensuring it is perfectly prepared for print.

The challenge with the Baby Gourmet designs laid in seamlessly integrating product photography onto the packaging. Aire’s team of skilled retouchers worked diligently, enhancing colours, refining details and ensuring every design element was crisp and clear while adhering to specific print vendor guidelines. Think of it as a digital baby wipe for packaging, making sure everything is squeaky clean.

Aire’s approach guarantees that each product stands out in a highly competitive market, strengthening brand recognition and significantly enhancing the consumer experience. This makes it easier for parents to find their trusted favourites on the shelf, leaving the mini connoisseurs happy with their choice.

Are you ready to streamline your Design to Print and ecommerce content (D2Pe)? Get in touch with us today via our contact page