AUTOMATED ARTWORK
RIGHT FIRST TIME PRODUCTION ARTWORK AT LIGHTNING SPEED
Automated artwork is the smartest technological development to happen to the D2Pe world since the introduction of the common digital graphics language, PostScript.
No matter what state, format, or storage platform your inputs are in, Aire’s proprietary D2Pe workflow management technology, Score, takes control of them all. It securely holds them all in one clean, structured database format, Score PIM (Product Information Management) – your one source of truth for all pack copy content and ecommerce data. Once verified, the database is able to push and pull content from any existing product lifecycle or specification management system at any time.
Benefit from a world-first in automated artwork
Once the Stock Kept Unit (SKU) level data set is completed, it is pushed into our Artwork Automation technology, which automatically streams all content including text, icons, codes, and images into pre-approved Design Master Artwork Automation templates. SKU level artworks are created, in Adobe® Illustrator® editable PDF format, live and in real-time … all within seconds! Any updates to the artwork, such as ingredients, regulatory or legal changes happen even faster when driven by the structured database or back from the artwork!
Aire is the first packaging, point of sale, and ecommerce production company in the world that is able to fully automate at this level using your structured data. As a result, we are one of the few who do not use lower-cost off-shore production centres to create artwork or pre-press origination. This fuels our ability to produce higher volumes of production, much faster and with higher quality producing the highest RFT (Right First Time) rates.
WHY AUTOMATE YOUR PACKAGING ARTWORK PRODUCTION?
Automation is the only consistent way to obtain RFT artwork approvals. Taking your cleansed and approved structured data inputs (the one source of truth), and flowing them directly into the artwork reduces and even eliminates human touch. Copy and paste and retyping errors are the number one artwork error category in our industry worldwide – not so at Aire!
In addition, as there is no off-shoring of production required in an automated environment, unnecessary communication chains, and the associated delays and risks are taken out of the equation allowing the artwork build process to take seconds and not days.
Once automated artwork is fully implemented, any marketing or legal updates to the artwork, at any stage of a products’ life cycle, can be made almost instantly. Procurement objectives are satisfied as overall artwork automation costs less.
THE ADVANTAGES OF AUTOMATED ARTWORK
Aire is the first packaging, point of sale, and ecommerce production agency in the world to automate at this level streaming structured data into complex primary packaging artworks. Our technology can also work in reverse by extracting pack copy data from any existing artwork file, should the need arise.
As a result, we are one of the few not to use lower-cost off-shore production centres to create artwork or pre-press origination. This delivers
- Right First Time rates in excess of 99%
- Eliminated rework loops
- Higher volumes of production
- Faster production times
- Higher quality
- Highly consistent artwork production
- Simplified lines of communication
- One source of truth for all pack copy and ecommerce data
- Reduced overall costs compared to manual artwork production