At Kellanova, accessibility isn’t just an afterthought—it’s a core part of their commitment to equality and independence for all consumers. In our first podcast episode, we sit down with Pete Matthews (Senior Director, Brand Design & Operations) and Steve Wardle (Senior Manager, Design Operations & Process) to discuss the company’s pioneering efforts in making packaging more inclusive.
From the very beginning, the goal has been clear: ensure that blind and partially sighted individuals have equal access to the information on food packaging. Pete and Steve share how a challenge from a school for visually impaired children set Kellanova on a transformative journey. What started as a limited-edition accessible Coco Pops pack for World Sight Day 2020 soon evolved into a full-scale implementation of NaviLens across Kellanova’s product range.
In the podcast, our guests talk about the impact of NaviLens—a revolutionary technology originally designed for navigation—which is now providing vital product information in an accessible, digital format. By scanning the unique NaviLens code, users can access key details like ingredients, allergens, and nutrition facts through their smartphones, giving them greater independence when shopping.
We also dive into the challenges Kellanova faced while pioneering this initiative, from integrating NaviLens into their packaging design to ensuring accurate product data flows seamlessly to the app. Pete and Steve discuss the broader industry landscape, regulatory gaps, and how other brands are following suit to create a truly inclusive shopping experience.
Watch: How NaviLens Works
For a deeper understanding of how NaviLens is changing the way consumers interact with packaging, watch the explainer video below.
Listen to the Full Podcast
Tune in to hear the full conversation with Pete Matthews and Steve Wardle as they share insights, challenges, and the future of accessible packaging.