In an era where packaging design has to work harder than ever, we pride ourselves on being at the forefront of innovation. To succeed, we trust in the intuition of our industry experts and our in-depth knowledge of global packaging trends and creativity. We actively collaborate with your team to create packaging design solutions that are tailored to your requirements.

Our packaging designers specialise in creating concepts that are authentic, inclusive, and informed directly by your target audience. And whether the challenge encompasses small changes to existing designs, seasonal promotions, limited edition designs or global relaunches, we provide expertise and a fresh approach in every area.

On pack promotions provide a great opportunity to champion upcoming activations and events, share seasonal celebrations with your customers and reaffirm your brand messaging and values.

We help your brand promotions to start the conversation on pack, POS, ecommerce, metaverse and other digital platforms, for maximum reach.

We begin by exploring and enhancing your key messaging to maximise impact and relevance. Then, consistently adapt your campaign to different languages, markets and formats – without compromising your original design intent.

As successful brands evolve, there is often an opportunity to grow the portfolio. For successful brand building, it is essential to extend the brand consistently and in a controlled manner. So shoppers and consumers continue to recognise it as part of the same family.

Brands can also jump categories and tackle new territories, with new positions in store, new packaging formats and print processes.

As Aire covers all pack formats and material substrates, from both creative and technical aspects, we ensure all brand extension transitions are seamless – leaving you to focus on one thing – exciting your shopper and driving sales.