Last week, Aire Global was pleased to co-deliver a seminar talk, ‘Delivering Kellogg’s Point-of-Sale (POS) Artwork Automation’, at the 2023 POPAI Autumn Shopper Seminar and Lighting Innovations Workshop at POPAI HQ in Hinckley.
Aire’s class-leading Artwork Automation technology enables brand owners and retailers to move away from a manual input artwork process towards an automated, AI-driven system that delivers speed, consistency, and efficiency.
The team at Aire Global presented alongside Neil Starkey, Kellogg’s European Point-of-Sale Manager, sharing insights on how we work together to deliver speed, consistency, and efficiencies without compromising on POS creativity across large-scale pan-European campaigns.
Our presentation covered;
- The process should not compromise great creativity at the artwork roll-out stage.
- How Kellogg’s and Aire Global work in collaboration to solve this problem through smart process and hi-end technology innovation.
- Artwork Automation technology that accelerates the localisation of key visuals for each region.
- How 100% Right First Time (RFT), every time artwork is real and achievable today for any brand owner or retailer!
Aire Global is the world’s first packaging, POS, and ecommerce production company that fully automates at this level using existing on-POS (or pack) data. As a result, Aire Global is one of the few production agencies that does not use lower-cost off-shore production centres to create artwork or pre-press origination. Aire Global’s ability to produce higher volumes of production, much faster and with higher quality delivering the highest possible right-first-time rates.
To learn more about how Aire Global and Kellogg’s work together to produce, Right First Time POS artwork, view a snap-shot of our presentation from the event below.
To learn more about how we can transform your design-to-print and artwork processes, contact us now!