Kinh Do Fresh

Navigating the dynamic landscape of global markets requires a curated understanding of each region’s unique characteristics. Aire Global masterfully blends consumer preferences through political, legislative, and cultural nuances to create exclusive designs that resonate and engage with audiences worldwide.

Aire’s latest project, for Kinh Do Fresh, exemplifies this expertise. Our specialist localised design team was required to communicate a large amount of information within such a confined space, while maintaining the familiarity of the key brand assets. The visual merchandising complexities of a vibrantly busy and competitive South East Asia (SEA) market meant that it was vital to drive and successfully navigate consumers across the packaging design with clarity and ease.

This project underscores our commitment to delivering impactful and effective designs that drive global success.

“We can look at the photos below, there is very impactful promotion visibility at every placement in stores.

“We have seen many positive signals from this campaign in terms of business uplift as well as sales spirit.”

“Thank you and team for all your efforts to deliver this design in a very short time, and always support us anytime.”